When it comes to marketing, the only way to know what really works is… testing. So, I’m listing the three yurts on three well-known websites and will pay close attention to the results. Mustardseed is with booking.com, Peaseblossom is with Airbnb, and Puck is with Canopy & Stars. Of course, I also try and attract direct bookings – so I’m in the competition, too. (It doesn’t matter who you book through, really – you win every time.)

Happy Holiday Games. And may the odds be ever in everyone’s favour.

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